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2020 has been a year of unprecedented upheaval in the world’s largest seafood market. Shortly before the Year of the Rat began, China largely shut down as a new coronavirus swept through much of the country. Importers who had stocked up on seafood to meet the huge demand for China’s annual Spring Festival celebrations found themselves with huge inventories and nowhere to sell their seafood. But while China began to reopen after a few months, getting seafood was a major challenge as airlines around the world slashed their flight schedules. Then this summer Chinese authorities found traces of the coronavirus on imported seafood and supermarkets pulled product from their shelves. Even some cities encouraged consumers to avoid imported foods altogether. 
 
As China’s economy continues to recover and people once again return to packed restaurants, will demand for imported seafood recover to pre 2020 levels? This two-hour Webinar hosted by the organizers of China Fisheries and Seafood Expo will feature market analysis by leading suppliers to the most important seafood market in the world.

ORGANIZERS / MODERATOR

Mrs. Ma Hongtao
Director General
Secretary General
ATPC/CCPIT-SSA
BIO

Madam Ma Hongtao is the Secretary General of the China Council for the Promotion of International Trade, Sub Council Agriculture (CCPIT-SSA). Mdm. Ma has held a variety of positions at the Ministry of Agriculture, both at the national and regional levels. Under her leadership, CCPIT-SSA organizes a number of expositions, including China Fisheries & Seafood Expo, which debuted in 1996 in Qingdao. CCPIT-SSA also actively promotes and helps facilitate the global trade of seafood and agriculture products.

Peter Redmayne
President
Sea Fare Group
BIO

Peter Redmayne is the owner and President of Sea Fare Group and its subsidiary, Sea Fare Expositions, Inc., the overseas co-organizer of China Fisheries & Seafood Expo, which celebrates its 25th Anniversary in October 2021. Mr. Redmayne has 40 years of experience in many aspects of the global seafood industry.

SPEAKERS

Why China Needs More Seafood Imports

Mrs. Ma Hongtao
Director General
Secretary General
ATPC/CCPIT-SSA
BIO

Madam Ma Hongtao is the Secretary General of the China Council for the Promotion of International Trade, Sub Council Agriculture (CCPIT-SSA). Mdm. Ma has held a variety of positions at the Ministry of Agriculture, both at the national and regional levels. Under her leadership, CCPIT-SSA organizes a number of expositions, including China Fisheries & Seafood Expo, which debuted in 1996 in Qingdao. CCPIT-SSA also actively promotes and helps facilitate the global trade of seafood and agriculture products.

Trends of Aquatic Products Production and Market in China

Dr. Cui He
President
China Aquatic Products Processing and Marketing Alliance (CAPPMA)

BIO

Dr. Cui He, President of China Aquatic Products Processing and Marketing Alliance(CAPPMA), has been with the organization since 2007. Under his leadership, CAPPMA plays an important role in promoting the improvement of processing technology and management of aquatic products in China. CAPPMA serves the Chinese seafood industry by standardizing regulations and providing a variety of market assistance programs.

For Ecuador’s Shrimp Farmers, the China Market Has Been a Roller Coaster Ride

Jose Antonio Camposano
Executive President
Camara Nacional de Acuacultura – Ecuador
BIO

Jose Antonio Camposano has been the Executive President of Ecuador’s Camara Nacional de Acuacultura (CNA) since 2011. CNA represents Ecuador’s leading shrimp exporters by promoting and developing international markets for Ecuador branded shrimp. José Antonio also holds the Presidency of the Board of Directors of the Corporation for the Promotion of Exports and Investments CORPEI and is a member of the Board of Directors of the Ecuadorian Federation of Exporters, FEDEXPOR He currently holds a position at the Advisory Board of the Sustainable Shrimp Partnership – SSP, an initiative presented by Ecuadorian companies that invites shrimp producers to compete in the international market with a product that meets the highest social and environmental standards.

How Is Covid-19 Impacting Retail Seafood Sales in China?

Rachel Liu
National Seafood Procurement Expert
Freshippo
BIO

Rachel Liu is Senior Purchaser for Freshippo/Hema. Owned by China’s internet giant, Alibaba, Inc., Freshippo/Hema operates more than 150 new generation supermarkets in China. The chain, which is rapidly expanding, is a hybrid “bricks and mortar” and e-commerce concept. Live, fresh and frozen seafood are major contributors to the chain’s revenue.

Has China Lost Its Appetite for Farmed Salmon? Challenges and Opportunities

Victoria Braathen
China Director
Norwegian Seafood Council
BIO

Victoria Braathen is the China Director of the Norwegian Seafood Council (NSC). Based in Shanghai, Ms. Braathen is in charge of NSC’s branding and promotion programs throughout China. NSC has been promoting Norwegian salmon in China for more than 20 years, at both the retail and foodservice levels. In addition to salmon, NSC promotes pelagic species such as mackerel and Arctic cod under the Norwegian brand.

Inside China’s Social Media: How Is It Impacting Seafood Demand?

Fan Xubing
CEO
Seabridge Marketing
BIO

Fan Xubing is the owner and CEO of Seabridge Marketing. Since 2003, Seabridge Marketing has contracted with a number of leading international seafood marketing organizations to help them develop and execute promotion campaigns to increase their sales in the Chinese market. Seabridge is a full-service marketing company and a leader in how to use social media to expand market awareness within both the wholesale distribution chain and with Chinese consumers.

Items to be discussed Include

  • How will continued testing in China for traces of coronavirus on seafood packaging affect future demand?
  • How has social media impacted demand for imported seafood?
  • What are overseas suppliers doing to convince Chinese consumers that their seafood is safe?
  • Will Chinese importers risk stocking up again for Chinese New Year?
  • Can lower prices stimulate increased demand for imported seafood and lead to faster market recovery?
  • How long will it take for the Chinese demand for imported seafood to return to pre Covid-19 levels?
  • Winners and losers. What imported seafoods have been most impacted by Covid-19?